Improve your Website and Sell More Tickets Online with Arts Marketing Expert Heather Maitland

09:00 - 10:00

 You’d never spend money designing and printing a leaflet and then leave the box under your desk, would you? But that’s what a lot of arts organisations do with their websites. emarketing guru Susan Hallam has reviewed 15 Irish venues and festivals’ emarketing practice and undertaken an in-depth audit of four of them. Heather Maitland has turned the results into a resource pack to help you audit your emarketing and fix the problems you find. Come to its launch and hear the ten top tips that will help you sell more tickets – instantly. There's a free copy of the pack for everyone who attends. 

Biography

Heather Maitland is an arts consultant and a Research Associate at the University of Warwick’s Centre for Cultural Policy Studies. She has worked with around 100 arts organisations in the East Midlands and East England giving marketing and business planning advice, support and training and has been director of two of the UK’s national Arts Marketing Agencies. 

She has written seven books on marketing and audience development for Arts Council England, most recently Navigating difference: cultural diversity and audience development as well as the UK Arts Marketing Association’s Marketing Manual. 

She has run arts marketing and management courses all round the world, most recently in India, Japan, Zimbabwe and Malawi. She was both a tutor and Course Director of ‘Druidstone – the Essentials of Arts Marketing’, a seven-day residential arts marketing programme run by Theatre Forum in 2006 and 2008. 

 Note: This session is one of a choice of sessions running in the same time slot . For more information please refer to the schedule.